Cuddledry at the Baby Show

 

As I mentioned yesterday, I have just come back from the Baby Show where I was giving Cuddledry a hand.  It is great to spend the weekend with them, being such nice people, but also it gives me a chance to chat with other people in the industry, swap ideas and even do a bit of brainstorming.

While I'm at the show I get the chance to see what maternity clothes all the lovely pregnant people are wearing, which keeps me in touch with the public. It is necessary to go to the trade shows and see all the new fashions coming through, but it is important to know what real people are wearing.  And it would seem that maternity leggings are still a winning choice - but skinny jeans seemed more popular this time.

I had a good chat with Helen, one of the ladies behind Cuddledry and she came up with a great idea for marketing Everyday Maternity at the next show.  We need to be able to cut through the leaflet clutter that all the attendees receive, and somehow make the Everyday Maternity leaflet stand-out. I think we will carry on with our VIP cards, but Helen's idea is great to make us stand-out. Obviously I'm not going to tell you what it is, you'll just have to come and buy a Cuddledry Towel at the next Baby Show.  The other interesting thing that came out of the show - after too many glasses of wine - is that Polly (the other Cuddledry mastermind) is going to be setting me up on lots of hot dates in Chester!  You just never know what to expect from a weekend at the Baby Show!

Life at Everyday Maternity: The Baby Show

Life at Everyday Maternity: The Baby Show: "Just back from an exhausting few days at the Excel Baby Show sponsored by Prima Baby - who we love, especially as we are shortlisted in thei..."

The Baby Show

Just back from an exhausting few days at the Excel Baby Show sponsored by Prima Baby - who we love, especially as we are shortlisted in their Fashion Awards.  Very much looking forward to heading up to London for the awards presentation. Fingers crossed, please.

We met some lovely people at the Baby Show - and have some exciting new products to add to the website.  The first was Paul from My Buggy Buddy - they have a great little product that allows you to clip your shopping bags to your buggy, or you can lock it to a railing or post, to save your stroller being stolen. We've added them to the site - so you can buy them easily at Everyday Maternity. The Buggy Buddy Clip  We are one of the first people to have the new pink and blue varieties.

We did find another great product for your buggies, but the company owners were not very helpful and quiet protective of their product - and wouldn't let us sell it.  Their loss we say!

We didn't have our own stand this time, so we gave Cuddledry a hand on their stand.  We had a good laugh with them, while working very hard on our product demonstrations.  We may have had a few too many glasses of wine at the Organisers Drinks - and had a chat with some lovely other retailers.  So we have some new products in the sidelines, that we will tell you about in the coming weeks.

Cuddledry Consultant

Well today a new delivery arrived from Cuddledry - and I have played a little part in the new packaging - so I can now add consultant to my CV!

I'd forgotten about it to be honest, and it was only once the goods were out of the box, that I noticed that some of them were in new, and very smart reusable bags.  Ages ago Helen, one of the founders at Cuddledry, emailed to ask opinions on a new mock up for the packaging.

So being a helpful person, I replied with my thoughts, as they related to merchandising them in a shop, and also with regards to sending them through the post. (being an online company - this is much more important to us).

So it was exciting to see the new packs today, with some of our collective thoughts taken into consideration.   The gang at Cuddledry are great - and the Everyday Maternity team regularly go to the Baby Shows with them, to help out on the stand.

You should take a look at their website, as they have some great new products - such as their baby bath mat.

Of course we do sell them at Everyday Maternity - check out our Baby Collection for the collection of toddler towels and apron towels.

Great Feedback - always appreciated

Its tough work running your own business. Just had a chat with a good friend today who really feels like the last three years have been just a little too tough.  Its true, it is so hard, especially when making the right decision is critical to actually just keeping the mortgage paid.

So, every now and again, when we get unsolicited feedback, it just make your day.  Here is an example:

By 

Mamita

This review is from: Cotton Maternity Leggings

I've been searching high and low for a pair of comfortable maternity leggings that are not baggy. I'm so glad I found this one. It's very smooth with good elasticity (does show a little bit "knee marks" but considering it's made with 83% cotton, not bad at all). Very nicely finished. Although a bit pricey for a pair of leggings, I would say it's definitely worth the money as a treat for mums to be.

Plus, the delivery speed is amazing. I received the item on the next day I placed the order. The item arrived in fantastic condition. Will definitely recommend this to others. As a matter of fact, I'm considering to buy another pair... 

Party Party

The new collection is in from Fragile Maternity, and it is sumptuous.  Made in rich fabrics, the dresses are really worth the extra spend.

Our favourite is the Drape Maternity Dress - as shown here with a gorgeous soft cardy.  We suggest you team this one with glossy tights, smart boots and a waterfall top. The dress is £86.99 - but well worth it.

I am just working on the Maternity Gift section of the website today, adding some lovely present ideas for pregnant women, so will be back later with more ideas for party dresses. Just wanted to post that one up.


In the meantime why not have a look at our latest maternity clothes on the website - www.everydaymaternity.com

All the Colours of the Rainbow

Just doing a bit of tidying up today to check all the colours we have available in the Boob Nursing Short Sleeve Breastfeeding Top.

Here is the first selection, before the new colours arrive.

These tops consistently win awards, and we are happy to stock Boob Nursing.

The collection has evolved greatly over the last few years, and we have a brilliant new selection on its way.