Noppies Maternity Autumn Collection

Its is here ....the first installment from Noppies Maternity.

Lots of wools, cords and lovely warm fabrics. You can't really go wrong with a pair of black maternity cords - if you want to play is safe and stick to dark shades.

Or how about swapping your regular denim for a little faded grey. These wide leg Casual Fit Maternity Jeans are a real change from blue jeans.


There are some other great maternity clothes online - and we are adding new stuff everyday.

Liverpool's Yummiest Mummy

The search is on for Liverpool's Yummiest Mummy...

DEADLINE: 12pm, 7th September 2009 We are so happy to be involved with this great idea from Alma de Cuba. Mums across Liverpool are being given the chance to be crowned the city’s “Yummiest Mummy” and win a spectacular prize worth over £1000. We are looking for the city’s hottest mothers to help launch our new monthly event, Yummy Mummy Mondays. The winner will receive: A luxury pamper day for two at Formby Hall Golf Resort and Spa A Blissful Baby Box from Everyday Maternity Consultation and restyle hair make-over with Barbara Daley Venturephoto-shoot worth £205 for the mum and her family Pre Party Package from My Spa Clinics to get her looking fabulous for the event Girl's Night in/out package for two at Malmaison 50 free Cuba Libre Cocktails at Alma de Cuba An exclusive pass to the launch, which will take place on the 14th September 2009. THE LAUNCH The event will include pampering sessions from luxurious brands giving mums the chance to sit back, relax, and start the week in style. Children will also be treated to a touch of Alma indulgence, with story time in the venue’s private chapel, professional face painting and a picnic buffet on the altar. But before we officially commence the fun we want to find the city’s most glamorous mum to be the face of Yummy Mummy Mondays. HOW TO ENTER? To nominate/enter Liverpool’s Yummiest Mummy competition all you need to do is: Step one: E-mail a picture along with 100-150 words of why they should be given the title to yummymummy@alma-de-cuba.com Step two: Make sure you send us information before the deadline - Friday 7th September at 12pm. Step three: Good luck to everyone! The winner will be announced at the launch. Places are limited for each month, so contact yummymummy@alma-de-cuba.com today to reserve your space. Your friends at Alma de Cuba x

New Designer Maternity Clothes

The sun has finally appeared after a wet, wet July, so it seems a little early to be thinking of Autumn, but the new collection from Fragile Maternity has arrived at Everyday Maternity, and features some great cross-seasonal pieces.

Our personal favourite is the Cosy Wrap Dress with short sleeves and trendy pockets. The rose print is eye-catching and the fit will be exceptional. It is Fragile afterall.

Take a look at the rest of the stunning maternity clothes online at www.everydaymaternity.com

World Breastfeeding Week

World Breastfeeding Week, supported by UNICEF, WHO and FAO is celebrated every 1-7 August and over 120 countries around the world participate.

The World Alliance for Breastfeeding Action (WABA) was formed in 1991 to protect and promote breastfeeding. As part of its action plan a week dedicated to breastfeeding bring much needed attention to the subject.

So why is World Breastfeeding Week so important?

Each year a theme is chosen to focus the activity and bring people’s attention to a particularly important aspect of breastfeeding. This year the theme is - BREASTFEEDING, A VITAL EMERGENCY RESPONSE.

Naturally this is an important theme to promote in third world countries, but here is a story from a counsellor who assisted a woman when Hurricane Katrina hit New Orleans in 2005.

“A mother had been stuck on a rooftop with many family members and her two week old baby who was bottle fed. They had no access to safe water for five days. Her baby was immediately hospitalised when they arrived in Austin, but she died several days later.

The nutritionist of a relief organisation supplying food aid asked the mother if there was anything else she could help her with. The mother asked for help drying up her breastmilk as her breasts were still sore. The nutritionist asked the mother why she hadn’t breastfed her baby while she was stuck on the rooftop. But the mother had felt quite unable to do this. What amazes me is that no-one with the mother knew to have the mother put her baby to her breast. So many generations had not considered breastfeeding as a way to feed babies that the memory was lost. The baby was lost, also.”

– Experience of a peer counsellor, Hurricane Katrina, USA, 2005

Everyday Maternity MD, Amanda Gregson notes, ’We feel it is important to spread the message, as even in this day and age babies die needlessly when breastfeeding could have saved them. We read the Hurrican Katrina story and knew we had to be involved.’
Everyday Maternity is calling for others to support World Breastfeeding Week by getting informed, and help others get informed.

Everyday Maternity is supporting the week-long celebration by promoting the event to all our customers, asking them to get involved, and spread awareness. They are also preparing Breastfeeding Information packs that can be sent out to Mums to Be. As part of their commitment to supporting breastfeeding they will also make a £1 donation to the La Leche League for every order of breastfeeding goods from www.everydaymaternity.com placed during World Breastfeeding Week.


Information can be found on the website www.worldbreastfeedingweek.org