Winners!

Best Independent Maternity Wear Retailer!

Liverpool's Yummiest Mummy

The search is on for Liverpool's Yummiest Mummy...

DEADLINE: 12pm, 7th September 2009 We are so happy to be involved with this great idea from Alma de Cuba. Mums across Liverpool are being given the chance to be crowned the city’s “Yummiest Mummy” and win a spectacular prize worth over £1000. We are looking for the city’s hottest mothers to help launch our new monthly event, Yummy Mummy Mondays. The winner will receive: A luxury pamper day for two at Formby Hall Golf Resort and Spa A Blissful Baby Box from Everyday Maternity Consultation and restyle hair make-over with Barbara Daley Venturephoto-shoot worth £205 for the mum and her family Pre Party Package from My Spa Clinics to get her looking fabulous for the event Girl's Night in/out package for two at Malmaison 50 free Cuba Libre Cocktails at Alma de Cuba An exclusive pass to the launch, which will take place on the 14th September 2009. THE LAUNCH The event will include pampering sessions from luxurious brands giving mums the chance to sit back, relax, and start the week in style. Children will also be treated to a touch of Alma indulgence, with story time in the venue’s private chapel, professional face painting and a picnic buffet on the altar. But before we officially commence the fun we want to find the city’s most glamorous mum to be the face of Yummy Mummy Mondays. HOW TO ENTER? To nominate/enter Liverpool’s Yummiest Mummy competition all you need to do is: Step one: E-mail a picture along with 100-150 words of why they should be given the title to yummymummy@alma-de-cuba.com Step two: Make sure you send us information before the deadline - Friday 7th September at 12pm. Step three: Good luck to everyone! The winner will be announced at the launch. Places are limited for each month, so contact yummymummy@alma-de-cuba.com today to reserve your space. Your friends at Alma de Cuba x

Maternity Clothes Essentials

Key Maternity Wear Essentials

If you are on a tight budget, perhaps consider the following items as you maternity wear 'must haves':

Maternity Jeans - you that you can dress your jeans up for nights out or dress them down for coffee with the girls. Maternity Jeans have different waistbands to accommodate your tummy, have a read of the Maternity Jeans Guide on Everyday Maternity's Fact Sheets.

Black Maternity Trousers - again these are a multi tasking item, used for the office, dressed up for a night out or just a change from your jeans. For information on maternity waistband styles read the Maternity Wear Tips section.

Maternity Wrap Dress - this dress suits most shapes and bumps, and can be very comfortable. Avoid non-maternity ones otherwise you could have more material at the back and the front sitting 4 inches above your knees. Don't underestimate how long it could take to loose the weight - its is not a race - so a wrap dress will see you right after baby arrives. Black is of course the staple, but we have some bright prints of you wish to make a statement.

Fitted Maternity T-Shirt - again opt for a maternity one, that will stretch and grow with you. Choose one in a neck-line that suit your shape and if you want to play it safe go for black and jazz it up with necklaces, brooches or scarves. Your boobs and back will grow, but your shoulders are unlikely to change, so buying larger regular clothes will make you look over-sized across your shoulders.

White Maternity Shirt - every season, without fail, the white shirt makes an appearance in the fashion pages. We've had pussy-bow, oriental collar, wrap around.....so with a white maternity shirt in your wardrobe you can always pull a smart outfit together either with your jeans or your black trousers. You can get away with a man's shirt here, and no doubt your partner will find it a sexy look, but for a more together look, opt for a stretch maternity version. So if you only buy 5 things items of maternity clothing this pregnancy, we suggest you consider these!

Maternity Wear Photo Shoot

We are on location today shooting some additional shots for the Spring Maternity Wear collection.

Where I hear you ask..........


Chester, we answer, with a sigh.

Well we like to bring you affordable maternity wear, so as nice as a photo shoot in the Caribbean would have been, we kept the costs in mind, and opted for close to home.

The new shots will be uploaded later in the week, and we have three great new Maternity Swimsuits to go on the site, so call back and see what's new at Everyday Maternity soon.

Maternity Wear Sale

Out with the old and in with the new. Although there maybe some snow across the UK at the moment, our suppliers are preparing to send out the Spring Maternity collections. So we are doing one big maternity wear sale with up to 70% off.

All the big woolly maternity jumpers need to be sold to make room for the colourful and bright spring maternity collections that are on their way.

Everyday Maternity Wear Sale

Sale Sadness

Is it me, or is it sad to be putting all the summer clothes in the sale already. It is only July!! And to be honest we really haven't had a summer yet. I don't know about you, but I can count on one hand how many times I have been able to sit out in the garden with my shorts on, so it doesn't seem right to be selling off our summer stock. It seems to be saying to the weather, you may as well stay cloudy and rainy, as we are getting ready for autumn.

Well we don't want to tempt the weather into Autumn just yet, so while we have put some of our bright summer items in the sale, we have some new items that we will bring out in August, to keep the collection fresh. So we are offering the best of both worlds; great maternity bargains in the sale, and some fab new stuff arriving in August.

Take a look at the sale for some really affordable summer maternity wear, and keep on visiting Everyday Maternity for the new collections.