As I mentioned yesterday, I have just come back from the Baby Show where I was giving Cuddledry a hand. It is great to spend the weekend with them, being such nice people, but also it gives me a chance to chat with other people in the industry, swap ideas and even do a bit of brainstorming.
While I'm at the show I get the chance to see what maternity clothes all the lovely pregnant people are wearing, which keeps me in touch with the public. It is necessary to go to the trade shows and see all the new fashions coming through, but it is important to know what real people are wearing. And it would seem that maternity leggings are still a winning choice - but skinny jeans seemed more popular this time.
I had a good chat with Helen, one of the ladies behind Cuddledry and she came up with a great idea for marketing Everyday Maternity at the next show. We need to be able to cut through the leaflet clutter that all the attendees receive, and somehow make the Everyday Maternity leaflet stand-out. I think we will carry on with our VIP cards, but Helen's idea is great to make us stand-out. Obviously I'm not going to tell you what it is, you'll just have to come and buy a Cuddledry Towel at the next Baby Show. The other interesting thing that came out of the show - after too many glasses of wine - is that Polly (the other Cuddledry mastermind) is going to be setting me up on lots of hot dates in Chester! You just never know what to expect from a weekend at the Baby Show!