Friday, March 26, 2010

Maternity Treggings

Great news for all you pregnant ladies who love your skinny jeans.  The maternity treggings have arrived.

First we had maternity leggings, then maternity jeggings, and now we have treggings.

And what is the difference.....

Well most maternity jeggings are made from a denim-style material, but don't have the stitching details.

The Boob Maternity Treggings do. They have great stitched jeans details making them the comfy answer to slim fit jeans in pregnancy.

With a slim fit leg and material that is so stretchy and soft that no moves are limited. These Treggings are all the pregnant women can wish for. Flattering, well-cut, soft and they stay in shape!

These are ideal for skinny jeans fans who can never find jeans tight enough for little legs!

The name is funny though but does seem to fit in with our current obsession for truncating two words into one.  Think Brangelina, R-Pats, Bromance, Staycation, Mantrum, Cankles......

Just remember if you go for the treggings stay away from the double-denim look.

Saturday, March 13, 2010


The New Cuddledry Blog is now up and running - they have gathered together a great team of writers - all of them mums - to give you some interesting articles.

Take a look.

Tuesday, March 9, 2010

Mama Beach Maternity Swimwear

We love working together with local businesses.

Three years ago we met Nicki Freer from Mama Beach, who was designing a new range of maternity swimwear.  It has taken awhile but we have finally teamed together to showcase beautiful boutique swimwear for mums-to-be who want to retain a stylish look throughout their pregnancies.

We are pleased to announce that Everyday Maternity has become the first UK stockist of the full range of luxury Mama Beach Swimwear.

Nicki Freer, Style Director of the Mama Beach range has produced a stunning collection of elegant swimsuits and tankini’s that flatter the pregnant form whilst allowing you to feel comfortable, supported and stylish. So rather than try and tell you ourselves just how wonderful the range is, we thought we would let Nicki:

“Our collections are versatile - seeing you through from the early bump stage through to post pregnancy. We only use the best fabrics and we manufacture in Europe to ensure the highest standards for our customers”.

So whether you’re looking for swimwear for a relaxing holiday or simply want to stand out from the crowd at your aqua-natal class then these are the perfect pieces for you.
We understand the pregnant form and we’ve created a beautiful range of maternity swimwear to flatter your shape.
We stand for quality and individuality.
Our collections are about feeling sexy and feminine throughout your pregnancy and we’re sure our pieces will make you feel great.
We appreciate that being pregnant doesn't mean you want to give up on your individual style for 9 months, so we've created some fabulous boutique collections to keep you feeling feminine and sexy during your pregnancy.
Our collections are versatile - seeing you through from the early bump stages through to post pregnancy. We only use the best fabrics and we manufacture in Europe to ensure the highest standards for our customers. Our designs enhance your new shape, allowing you to feel comfortable, supported and stylish."

To view the full range visit or call one of the team on 01244 681061.

Thursday, March 4, 2010


Best Independent Maternity Wear Retailer!

Yummy Mummy Tummy

Yummy Mummy Tummy is the latest brand added to Everyday Maternity.

We met the founder of Yummy Mummy Tummy recently at the Baby Show and she was so enthusiastic about the product that we just had to add it to the site.  Plus we saw lots of lovely pregnant ladies wandering around the show proudly holding their Yummy Mummy bags.  So - we felt we didn't need any more persuading to take the brand on.

All the products are based around a 'stretch and recover' microfibre.  I have to say I wear the maternity crop top pretty much every day - it is just soooo comfortable.

The concept with the belly band is that the microfibre stretches to your expanding bump, but is nice and thin so as not to add too much bulk under your clothes.  There are no seams to itch or create a 'VPL' under your clothes.  Wear it over your jeans to help hold them up, or as a gap filler between your non-maternity tops and your trousers.
Wear it when you are breastfeeding to cover your jelly-belly!

We have also got the Yummy Mummy Undies which have an element of lift and shape - to help you support your bot - but above all they are comfy, again with no seams or labels.

Our final choice from the range was the Fabulous Feeding Bra - which grows with you during the day.  Experienced breastfeeding mothers know that their cup size can change during the day - so a bra that stretches and recovers during the day if ideal.

Tuesday, March 2, 2010

The Best Day Ever

So on Thursday we took another trip down to London on the train.  This time instead of wearing our Cuddledry T-Shirts, we donned our glad rags and headed off for the Prima Baby and Pregnancy Awards.

We were nominated in two categories, Best Designer Maternity Range and Best Independent Maternity Retailer.

On arrival we quickly spruced ourselves, being in the company of other Maternity Fashionistas, we needed to look our best.

We nervously sipped our champagne before heading into the ceremony.

When they announced the results, you could have knocked me down with a birthing ball - we only went and won Best Independent Maternity Retailer!  Our smiles lasted all night - shame we had to catch the train home - but probably a good job as the champagne was flowing a little too much!

Thank-you everyone for voting for Everyday Maternity!