We have gradually been doing a stock take at Everyday Maternity, doing it brand by brand.
So we thought we would write a little about each brand as we rediscover all our maternity and nursing clothes. Yesterday we did the Swedish brand Paola Maria who design feminine breastfeeding tops for style conscious women.
The company was set up by Paola Maria Friberg in 2004 after her own pregnancy. Whilst breast-feeding she found it hard to find something that was soft, comfortable and pretty so designed a new style of nursing clothes for the modern mother.
At the time she was unable to find a fashionable breastfeeding top and this lead her to create her own design. She thought that the horizontal line under the bust with an overlapping and lower-part, was not specially made for the female figure.
And therefore, wanted to design her own model that would feel like a normal top without an under-part and also be flattering for the figure. This is where she came up with the cross-your heart design that is typical of the Paola Maria Nursing Top.
There are also an ethical company and have always been engaged in the environment and children’s rights. This engagement is coloring both the organization and choice of production partners, so much so they have decided to give 1% of turnover to UNICEF and with this we all help to look after children´s rights and hopefully help children in undeveloped countries.
All clothes from Paola Maria are produced in OEKO-Tex certificated fibres. All organic breastfeeding tops are produced and Organic GOTS certificated. Paola Maria only works with factories that keep the EU standard of employment and does not employ children.
We are proud to stock them.